TOKYO-Mitsui O.S.K. Lines, Ltd. (MOL; President & CEO: Takeshi Hashimoto) today announced that, with Karasawa Agricultural Machinery Service Co., Ltd. (Karasawa Agricultural Machinery; President: Takeyuki Karasawa; Headquarters: Tomi City, Nagano Prefecture), their project to verify the commercialization of small-scale private rice mills in Kenya was selected by Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) for a FY2022 subsidy demonstration project on establishing food value chains in Africa and other regions(Note 1).
Demonstration to introduce Japanese rice milling machines, conducted in September 2021
While rice production is expanding every year in Kenya and other parts of East Africa, it faces many obstacles due to delays in technology development. In rice milling, the grain can get contaminated with rocks and dust when it is sun-dried on the street, and uneven distribution of moisture in the rice results in many of the grains being crushed during the milling process. Although large-scale rice milling machines have been introduced from overseas, rice quality has deteriorated due to aged equipment. In another instance, rice is distributed to other countries because rice milling equipment is unevenly distributed due to the limited availability of equipment. In addition, small-scale farmers cannot secure sufficient rice to feed themselves and their families.
In the demonstration test, the consortium will place a total of 20 small-scale private rice mills in Mwea and Kisumu to address these issues. In September of this year, it will transport 20 Japanese-made rice milling machines to the local sites, demonstrate their use and provide technical support, and then verify the viability of commercialization through trial operation of the Village Rice Mill system by local farmers and so on over several months. The consortium and KiliMOL have already gained the cooperation of Kai Global Ltd. (President: Kyohei Fukui; Headquarters: Nairobi, Kenya) as a local partner in the verification process.
The project team will further enhance its initiatives to develop local agricultural technology and introducing more advanced mechanization by leveraging Karasawa Agricultural Machinery's capabilities to procure equipment in Japan, technology related to repair and maintenance of agricultural machinery, MOL Group's reliable transport capabilities and local network, and Kai Global Ltd.'s knowledge and local network related to local rice cultivation and distribution.
The project team will further enhance its initiatives to develop local agricultural technology and introducing more advanced mechanization by leveraging Karasawa Agricultural Machinery's capabilities to procure equipment in Japan, technology related to repair and maintenance of agricultural machinery, MOL Group's reliable transport capabilities and local network, and Kai Global Ltd.'s knowledge and local network related to local rice cultivation and distribution.
MOL group positions regional strategy as one of its core business strategies. In the African market where the population is expected to grow in the future, MOL group aims not only to market agricultural machinery, but also to establish local food value chains by entering new businesses in logistics and agriculture derived from those marketing efforts and contribute to addressing poverty.
About Karasawa Agricultural Machinery Service
Founded by commercializing agricultural machinery repair services. While its main businesses are sales, repair, and restoration of agricultural machinery, it operates online businesses such as website production, marketing, and consulting services. In addition, it operates the "noukinavi.com" agricultural machinery distribution platform bringing together more than 300 dealers all over Japan and posting cumulative transaction volume of more than ¥1.2 billion. The company is developing a pioneering agriculture-related business under the concept "Agriculture x IT."
- Trade name: Karasawa Agricultural Machinery Service
- President: Takeyuki Karasawa
- Address of headquarters: 846-1 Kurakake, Tomi City, Nagano Prefecture
- Business: Sales of new and used agricultural machinery, repair and restoration of agricultural machinery, operation of coin-operated rice polishing machines, internet business (web consulting, marketing support, operation of agricultural machinery distribution support website, e-commerce website, and information media)
- Karasawa Agricultural Machinery service website: https://www.karasawanouki.co.jp/
- Agricultural machinery marketplace "Nokinavi": https://www.noukinavi.com/
About KiliMOL
Established on May 25, 2021, as an agricultural machinery sales and export company using a cross-border e-commerce website. The name is derived from kilimo, the Swahili word for "agriculture," and "MOL." Currently it focuses on exploring demand in Kenya, transporting agricultural machinery via MOL car carriers and then trucking it to Kenya. It aims to expand business domains not limited to the agricultural export business in Africa by strengthening MOL Group network activities in Kenya and other African countries.
- Trade name: KiliMOL
- Address: 2-1-1 Toranomon, Minato-ku, Tokyo
- Representative: Mikio Oyama
- Business: Agricultural machinery sales and exports using a cross-border e-commerce website
- Website: https://kilimol.co.ke
[About KAI GLOBAL Ltd.]
The company sets up businesses such as operation of Japanese restaurants, supermarket sales of packaged Japanese sushi, contract cultivation and wholesaling of Japanese rice, distribution of fresh seafood, and consulting services such as local tasting surveys of Japanese foods. It also expands its support business for Japanese companies advancing into local markets, such as involvement in a joint venture (KEA Trading Ltd.) with Kikkoman Corporation.
- Trade name: Kai Global Ltd.
- President: Kyohei Fukui
- Address of headquarters: P.O. Box 52663-00100, Upper Ground Floor Marsabit Plaza, Ngong Rd., Kilimani, Nairobi, Kenya
- Business: Operation of restaurants, wholesaling, retailing, consulting services
- Website: https://www.kai.co.ke/
References | Notes
- "FY2022 subsidy demonstration project on establishing food value chains in Africa and other regions" publicly sought by Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF), aims to contribute to the growth of agriculture, forestry, fisheries, and food industries in developing regions such as Africa through food value chains established by a consortium of Japanese companies—leveraging various technologies and know-how that Japan has accumulated, such as advanced agricultural production, food manufacturing, distribution systems, measures to reduce environmental impact, and so on. The project also aims to promote overseas expansion of the Japanese food industry, and develop the business environment for expanding future target areas for Japanese exports of agriculture, forestry, and fishery products and foods.
